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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">scieditor</journal-id><journal-title-group><journal-title xml:lang="en">Science Editor and Publisher</journal-title><trans-title-group xml:lang="ru"><trans-title>Научный редактор и издатель</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2542-0267</issn><issn pub-type="epub">2541-8122</issn><publisher><publisher-name>АНРИ</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.24069/SEP-251042</article-id><article-id custom-type="elpub" pub-id-type="custom">scieditor-440</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ACADEMIC LITERACY</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>АКАДЕМИЧЕСКАЯ ГРАМОТНОСТЬ</subject></subj-group></article-categories><title-group><article-title>Typical errors in scholarly article titles: analysis and correction tactics</article-title><trans-title-group xml:lang="ru"><trans-title>Типовые ошибки в заглавиях научных статей: анализ и тактика преодоления</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-0340-6105</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Голубева</surname><given-names>Наталья Викторовна</given-names></name><name name-style="western" xml:lang="en"><surname>Golubeva</surname><given-names>Natyal’ya V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>кандидат биологических наук, ведущий специалист организационно-методического отдела Научно-исследовательского института общей реаниматологии им. В.А. Неговского Федерального научно-клинического центра реаниматологии и реабилитологии, ответственный секретарь журнала «Общая реаниматология»</p></bio><bio xml:lang="en"><p>Cand. Sci. (Biol.), Managing Editor of the journal General Reanimatology, Leading Specialist of the Organizational and Methodological Department of the V.A. Negovskiy Research Institute of General Reanimatology, Federal Scientific and Clinical Center of Reanimatology and Rehabilitation, Moscow, Russian Federation</p></bio><email xlink:type="simple">ngolubeva@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>НИИ общей реаниматологии им. В. А. Неговского Федерального научно-клинического центра реаниматологии и реабилитологии; Некоммерческая организация Фонд «Медицина критических состояний», редакция журнала «Общая реаниматология»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>V. A. Negovsky Research Institute of General Reanimatology, Federal Research and Clinical Center of Intensive Care Medicine and Rehabilitology; Non-Profit Organization “Critical Care Medicine” Foundation, Editorial Office for the journal “General Reanimatology”</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>14</day><month>02</month><year>2026</year></pub-date><volume>10</volume><issue>2</issue><fpage>307</fpage><lpage>318</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Golubeva N.V., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Голубева Н.В.</copyright-holder><copyright-holder xml:lang="en">Golubeva N.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.scieditor.ru/jour/article/view/440">https://www.scieditor.ru/jour/article/view/440</self-uri><abstract><p>This article presents the results of a retrospective qualitative analysis of scientific article titles published in the journal General Reanimatology, aiming to identify and prevent typical discrepancies with the scientific and methodological recommendations for the titles formulation. Typical discrepancies include excessive length, suboptimal positioning of key terms, substitution of the research objective with descriptions of routine procedures, exaggeration or misrepresentation of the study’s scope, structural mimicry of previously published titles, use of colloquial or popular-science language, and stylistically inappropriate promotional elements. These flaws can negatively impact the perception and citation of scientific material. The cases report examines the cause-and-effect relationships between flaws in title wording and the potential of the article underestimation by expert’s and bibliometric analysis. Ways for improving the titles formulation included the principles of KISS (Keep It Short &amp; Simple) and Less is More. Their use restores the accuracy of the title’s correspondence to the scope of the study and increases the scientific recognition of the publication. The results can be used by authors in preparing articles for biomedical journals; by reviewers and editors in internal review of manuscripts and the development of editorial standards for scientific biomedical journals; and in teaching academic writing.</p></abstract><trans-abstract xml:lang="ru"><p>Представлены результаты ретроспективного качественного анализа заглавий научных статей, поступивших в редакцию журнала «Общая реаниматология» (General Reanimatology). Цель исследования — выявление и предотвращение типовых отклонений от научно-методических рекомендаций по формулированию заглавий. Выявлены следующие распространенные ошибки, негативно влияющие на восприятие и цитируемость статьи: избыточная длина заглавия; размещение ключевых слов в его конце; смещение смысловой нагрузки с научной цели на рутинные методы и модели; неспособность удержать читательский интерес (отсутствие так называемой смысловой интриги исследования); преувеличение масштаба исследования или неточное соответствие исследованию; сходство с заглавиями ранее опубликованных тематических статей; использование научно-популярного стиля и профессионального жаргона; замена информации о действующем веществе и/или принципе метода открытым элементом рекламы. Показана причинно-следственная связь между неудачной формулировкой заглавия и возможностью недооценки статьи на этапе экспертной оценки и библиометрического анализа. Предложены способы улучшения заглавий с использованием принципов KISS (англ. Keep It Shоrt and Simple — «делай короче и проще») и Less is More (с англ.— «меньше значит больше»), позволяющие повысить точность соответствия заглавия масштабу исследования и научную узнаваемость публикации. Материалы статьи могут быть полезны авторам биомедицинских журналов при подготовке статей, рецензентам и редакторам при внутренней экспертизе рукописей и разработке редакционных стандартов научных биомедицинских журналов, а также при обучении академическому письму.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>заглавие научной статьи</kwd><kwd>формулировка заглавия статьи</kwd><kwd>редактирование научной статьи</kwd><kwd>медицинский научный журнал</kwd></kwd-group><kwd-group xml:lang="en"><kwd>scientific article title</kwd><kwd>article title wording</kwd><kwd>scientific article editing</kwd><kwd>medical scientific journals</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Попова Н.Г., Коптяева Н.Н. Академическое письмо: статьи в формате IMRAD. Екатеринбург: Изд-во Урал. ун-та; 2016. 160 с.</mixed-citation><mixed-citation xml:lang="en">Попова Н.Г., Коптяева Н.Н. 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