scieditorScience Editor and PublisherНаучный редактор и издатель2542-02672541-8122АНРИ10.24069/SEP-23-15scieditor-345Research ArticlePROMOTION OF SCIENTIFIC PUBLICATIONSПРОДВИЖЕНИЕ НАУЧНЫХ ПУБЛИКАЦИЙAcademic Search Engine Optimization: Improving visibility and accessibility of scientific publicationsАкадемическая поисковая оптимизация: улучшение видимости и доступности научных публикацийhttps://orcid.org/0000-0001-8252-6150ТихоноваЕ. В.TikhonovaE. V.

Елена Викторовна Тихонова, кандидат исторических наук, доцент; заведующий редакцией научного журнала «Journal of Language and Education», НИУ «Высшая школа экономики»

г. Москва

Elena V. Tikhonova, Cand. Sci. (Hist.), Associated Professor; Head of the Editorial Office of the Journal of Language and Education, HSE University

Moscow

etihonova@gmail.comМГИМО Университет МИД РФРоссияMGIMO UniversityRussian Federation202307112023811827Copyright © Tikhonova E.V., 20242024Тихонова Е.В.Tikhonova E.V.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.scieditor.ru/jour/article/view/345

A text of a scientific paper, adapted for academic search engine optimization (ASEO) tools, enables it to achieve a high ranking in the context of search queries in databases and other search systems. As a result, the article appears in more search queries, receiving more views, downloads, and citations. ASEO not only promotes the fundamental discoverability of the article but also optimizes its metadata. Carefully formulated titles, keywords, and abstracts increase the interest of all categories of potential readers in the paper content, facilitating a deeper understanding of the essence of the described research and the authors’ motivation for conducting it. The purpose of the presented paper is to describe the ASEO tools, enabling the author to optimize the manuscript text for its post-publication promotion. The paper presents basic information about ranking mechanisms, comments on the advantages and limitations of ASEO optimization. It will be useful not only to authors of scientific publications but also to editors of scientific journals who are interested in increasing their visibility.

Адаптированный под инструменты академической поисковой оптимизации (academic search engine optimization, ASEO) текст научной публикации позволяет последней получить высокий рейтинг в контексте поисковых запросов в базах данных и других системах. Как результат, статья попадает в большее количество поисковых запросов, получает большее количество просмотров, скачиваний и цитат. ASEO способствует не только повышению принципиальной обнаруживаемости статьи, но и оптимизации ее метаданных. Тщательно сформулированные заглавия, ключевые слова и аннотация повышают интерес всех категорий потенциальных читателей к контенту статьи, способствуют более глубинному пониманию сути описанного исследования и мотивации авторов к его проведению. Цель представленной статьи – описать инcтрументы ASEO, позволяющие автору оптимизировать текст рукописи для ее постпубликационного продвижения. В статье представлена базовая информация о механизмах ранжирования, прокомментированы преимущества и ограничения оптимизации. Статья будет полезна не только авторам научных публикаций, но и редакторам научных журналов, заинтересованным в повышении видимости своих изданий.

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The authors declare that there are no conflicts of interest present.