The article shows how, when developing strategies for promoting a scientific journal, it is important not only to follow the trends of publishing activities and take into account the current level of development of the scientific discipline, to which most of the published materials are devoted, but also to preserve the traditions that have contributed to successful communications between scientists from different countries for many years, translation of new discoveries and activation of cognitive activity of both individual scientists and entire research institutes. The main problems arising in the organization of the work of the editorial board and members of the editorial office are briefly listed. The problems are covered by the example of the journal “Studies in the History of Science and Technology”. Ways are proposed for solving a number of problems and promoting the journal in the direction of openness to authors from different countries and strengthening the interdisciplinary research topics.